Library Newsletter 3

5 專題訪談 Feature Interview 今期人物專訪，很高興與澳門文化廣場總經理陳雨潤先生做訪問，讓我 們了解文化廣場到我們澳大新校園開設分店的點滴。 We are excited to have Mr. Chan U Ion, the General Manager of the Plaza Cultural Macau, Ltd., as the guest of our Featured Interview. Our readers will get to know the story of opening a branch of the Plaza Cultural Macau, Ltd. at the University of Macau. 據陳先生講述，當初來澳大開分店的理念，可追溯到由他入行講起。他 入行之時與行內前輩交流，發現大家都有一個共識，就是營運一間書 店，尤其在大學開店更是大家所嚮往的。大學聚集了最新的資訊和研究 成果，同時也是人才培育基地，如果能在大學裡順利營運，就能證明這 一書店具有一定實力；同時陳先生認為將 文化廣場的出版品 推廣到校 園，是一件特別有意義的事情。 According to Mr. Chan, the idea of opening up a branch at the University of Macau can be traced back to the beginning of his career. When he was still a rookie, through consulting and sharing ideas with his mentors, he already learned that there was a consensus in the industry. That is, opening branches at universities are also their aspirations. It is because universities do not only aggregate the latest information and research achievements, but are also cradles of talents. It is a proof of strength if a bookstore can run a branch well in a university. Mr. Chan believes that it is quite a meaningful thing if their publications can be promoted to the campus as well. 據陳先生透露，在市區和在大學經營書店的最大分別是，在大學經營除 了須提供教科書之外亦須提供參考書，這是師生們的教學重要資料，但 這點對於一所傳統書店來說是比較困難的，因為大學參考書的價格一般 比較昂貴，但同時又是師生們可買可不買的書，為此作為書店，如何取 得一個平衡點，既能在運營成本上可以負擔，又能滿足大學師生們的需 要，這是最大的挑戰。 According to Mr. Chan, the biggest difference between running a bookstore inside and outside a university is that the former has to provide not only textbooks but also reading materials, which are important in teaching and learning. However, it is difficult for a conventional bookstore to meet this because university-level reading materials are expensive and not a must-buy item for teachers and students. This is a big challenge for us. 至於如何吸引讀者方面，陳先生認為不同時期有不同的策略。以往只需 在媒體上刊登廣告、推介或優惠，就可以吸引讀者進店，但到近期，尤 其是進入了網絡世代，要吸引讀者，就要在他們日常使用的網絡平台上 宣傳，如 Facebook，和各類型的新媒體，這方面文化廣場現階段還在 摸索中。但無論前路有多難，他都會作一些新嘗試，同時也會參考國 內、外書店的做法，放於澳門的運作上。 As for how to attract readers, Mr. Chan believes that there are different strategies in different periods of time. In the past, advertisements, promotions or special offers in print media were already enough to attract readers to come into a store. However, once we stepped into the era of Internet, we have to count on promotion through online platforms such as Facebook and other sorts of new media that is a major part of our modern daily lives. In this regard, the Plaza Cultural Macau is still exploring. No matter what difficulties lie ahead, he will always make new attempts and take reference from domestic and foreign bookstores in order to improve the operation in Macau. 陳先生透露，在他以往與師生讀者們接觸，強烈感受到他們對新出版品 及新資訊的渴求，但基於書店的條件所限，到目前為止，書店所提供的 與師生所要求的有一點落差，因師生所要求的是到書速度要快、新書量 要多，在這方面，書店會盡量配合 ; 但因澳門的特殊原因，書店要 將 新書 退回出版社時運費比較昂貴，甚至有些書不讓退回，這給書店在營 運上增添了不少困難 ; 同時他認為現時書店的人流比較少，尤其本地 生，進書店看書的時間比較少，這對於他們的經營也造成一定困難。 Mr. Chan felt strongly about the eagerness of teachers and students for new publications and information. However, due to the limited resources of the bookstore, such supply has not yet met their demand. The bookstore will try its best to keep up with the demand in terms of the delivery speed and the quantity of new books. In Macau, there are special reasons that lead to high shipping rate of new books returning. Some books are even not eligible to return. He also thinks that the bookstore visitors are comparatively few. Macau local students visit the bookstores not so frequently. All these facts brings difficulty to the business. 澳門文化廣場與澳門大學的合作點滴——陳雨潤先生專訪 Cooperation among Plaza Cultural Macau and University of Macau – Interview with Mr. Chan U Ion