25 umagazine issue 18 The Programme to Discover Your Entrepreneurial Creativity The key to a successful enterprise is having a good team, according to Zheng. ‘This programme has been great in helping us find good business partners. It also assists us in discovering creative ideas and learning the skills and knowledge necessary to start a business,’ Zheng says. ‘Our professor not only passes on the nitty-gritty of business establishment and operation, he leaves no stone unturned in his analysis. The programme’s highlight is the oneminute elevator pitch by each team to sharpen our persuasive sales and communication skills.’ Rosy Prospects for the Business Currently, what’s lacking in this particular team is IT expertise. For this reason, members hope to attract partners from the Faculty of Science and Technology. All three existing partners are very optimistic about their business prospects. Mai ends by thanking the university for being ‘very supportive of student entrepreneurship, and for providing numerous platforms for this purpose. There are now opportunities galore for students to make the dream of having their own business come true.’ Macao Ride-sharing Platform Another team is the ‘Ride Sharing’, the first resource sharing transport platform in Macao. The creator of this concept ‘Macao Ride-sharing Platform’ is Si Kei Kei, a fourth-year student from the Faculty of Business Administration. She points out 施琪琪 Si Kei Kei that ‘ride-sharing is nothing new to mainland students, but in Macao, it is a brand-new concept.’ All three founders hail from the programme. Si says, ‘Students in the programme come from different disciplines and professions. This is a good place to find like-minded partners which is not always an easy thing to do. But this programme brings us together.’ Targeting Two Potential Pools of Clients The ride-sharing system makes use of big data, internet technology, and telecommunications techniques to create a seamless digitised network. But they still lack an IT-savvy partner, and welcome any UM student with this expertise to join them. The service targets students from higher education and employees from the gaming industry in Macao as their primary clientele. The reason for this is that members of these two groups are not known to be frequent users of the taxi service. Their service is therefore unlikely to have an adverse impact on the taxi industry. Besides, these potential riders keep fairly regular hours going to and from class or work. And they all carry IDs confirming their status, thus guaranteeing passenger safety. ‘We will set up a ride review system for both car owners and passengers, so that both can exercise a certain amount of choice in the use and provision of service. Users only pay for their service through gratuities. Consequently, this service will have minimal impact on the ride-hailing industry,’ says Si. Reducing Transport Hassles Si believes that this ride-sharing service will be a boon to users, reducing their transport hassles, and getting them to their destinations more conveniently. ‘As for car owners, we will offer them certain incentives, such as gratuities or credit points and lucky draws,’ she says. Phase I of the investment will commence this summer, with the funds attracted used for launching and promoting the business. Phase II will kick off early next year, with business development as its focus. Calling for Multi-angle Thinking Prof Jerome Yen is at pains to point out that the primary purpose of the programme is to invite students to find the pressure points in any life situation and to attack any problem from multiple angles, thereby keeping the business more down-to-earth. He adds that while some proposals or solutions may be subject to certain legal constraints, he still hopes that students will approach them with an open mind and from a rational perspective. This is the first essential step in nurturing outstanding entrepreneurial talent. 從0到1 澳大學生學習如何創業 UM Students Learn How to Start Their Own Businesses from Scratch
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