Collections: Student Textbook List

2014-2015 1^st Semester

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Browse by Faculties -- FBA

Records: 55-60 / 72

Faculty	Teaching Staff	Course Code	Title/Author	Ed.	Publisher	Year	Call No.	Required Text	Reference Text
FBA	Dr. Kim Kuok, Dr. Jennifer Lai	MGMT332	Human resource management : an Asian perspective / Gary Dessler, Tan Chwee Huat.	2nd	Pearson / Prentice Hall	2009	HF 5549 Des 2009
FBA	Prof. Jacky Hong	MGMT711	Contemporary strategy analysis / Robert M. Grant.	8th	John Wiley	2013	HD 30.28 Gra 2013
FBA	Dr. Brian To	MGMT712	Human resource management : gaining a competitive advantage / Raymond A. Noe ... [et al.].	8th	McGraw-Hill/Irwin	2013	HF 5549.2 U5 Hum 2013
FBA	Dr. Lancy Mac, Dr. Isabel Fu, Prof. Desmond Lam	MKTG220	Principles of marketing / Philip Kotler, Gary Armstrong.	15th	Pearson	2014	HF 5415 Kot 2014
FBA	Dr. Candy Fong	MKTG340	Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.	12th	McGraw-Hill Irwin	2013	HF 5415.33 U5 Haw 2013
FBA	Prof. Matthew Liu	MKTG341	Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.	11th	Cengage Learning	2013	HF 5415.13 Hut 2013

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