Collections: Student Textbook List

2016-2017 1^st Semester

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Browse by Faculties -- FBA

Records: 55-60 / 72

Faculty	Teaching Staff	Course Code	Title/Author	Ed.	Publisher	Year	Call No.	Required Text	Reference Text
FBA	Dr. Javier Cuervo	MGMT736	Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish.	7th	McGraw-Hill / Irwin	2014	HD 62.4 Bar 2014
FBA	Dr. Lancy Mac, Dr. Isabel Fu, Prof. Matthew Liu	MKTG220	Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.	16th	Pearson	2016	HF 5415 Kot 2016
FBA	Dr. Candy Fong	MKTG340	Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.	12th	McGraw-Hill Irwin	2013	HF 5415.33 U5 Haw 2013
FBA	Prof. Matthew Liu	MKTG341	Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.	11th	South-Western, Cengage Learning	2013	HF 5415.13 Hut 2013
FBA	Prof. Chanthika Pornpitakpan	MKTG411	Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.	7th	Pearson Education	2016	HF 5415.123 Clo 2016
FBA	Dr. Isabel Fu	MKTG424	Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.	6th	Pearson Education	2014	TX 911.3 M3 Kot 2014

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