Collections: Student Textbook List
2012-2013 1st Semester
< BackBrowse by Faculties -- FBA
|
Records: 61-66 / 117 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Fong Pun San | IMBC122 | Consumer behavior & marketing strategy / J. Paul Peter | 9th | McGraw-Hill | 2010 | HF 5415.3 Pet 2010 | 
| |
| FBA | Dr. Simon So | IMBC131 | Business forecasting / John E. Hanke, Dean W. Wichern. | 9th | Pearson / Prentice Hall | 2009 | HD 30.27 Han 2009 |
| |
| FBA | Dr. Simon So | IMBC131 | Fundamentals of business statistics / Dennis J. Sweeney, Thomas A. Williams, David R. Anderson. | 6th | South-Western/Cengage Learning | 2011 | HF 1017 Swe 2011 |
| |
| FBA | Prof. Pornpitakpan Chanthika | IMBC131 | Marketing research : an applied orientation / Naresh K. Malhotra. | 6th | Prentice Hall / Financial Times | 2010 | HF 5415.2 Mal 2010 |
| |
| FBA | Dr. Simon So | IMBC131 | A minitab guide to statistics / Ruth Meyer | 3rd | Pearson | 2005 | HF 1017 Mey 2005 |
| |
| FBA | Dr. Simon So | IMBC131 | Principles of econometrics / R. Carter Hill, William E. Griffiths, Guay C. Lim. | 4th | Wiley | 2011 | HB 139 Hil 2011 |
|