Collections: Student Textbook List
2014-2015 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 61-66 / 72 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Joseph Sy-Changco | MKTG410 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 | 
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| FBA | Prof. Chanthika Pornpitakpan | MKTG411 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack | 6th | Pearson Education | 2014 | HF 5415.123 Clo 2014 |
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| FBA | Dr. Lancy Mac | MKTG412 | Strategic marketing / David W. Cravens, Nigel F. Piercy. | 9th | McGraw-Hill Irwin | 2009 | HF 5415.135 Cra 2009 |
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. | 6th | Pearson Education | 2014 | TX 911.3 M3 Kot 2014 |
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| FBA | Dr. Ho Ying | MKTG430 | Customer relationship management / Ed Peelen. | 1st | FT Prentice Hall | 2005 | HF 5415.5 Pee 2005 |
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| FBA | Dr. Cheris Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
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