Collections: Student Textbook List
2015-2016 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 61-66 / 73 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. javier Calero Cuervo | MGMT736 | Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. | 7th | McGraw-Hill / Irwin | 2014 | HD 62.4 Bar 2014 | 
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| FBA | Prof. Desmond Lam, Dr. Isabel Fu, Dr. Lancy Mac | MKTG220 | Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina. | 16th | Pearson | 2015 | HF 5415 Kot 2016 |
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| FBA | Dr. Candy Fong | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
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| FBA | Prof. Matthew Liu | MKTG341 | Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. | 11th | Cengage | 2013 | HF 5415.13 Hut 2013 |
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| FBA | Dr. Joseph SyChangco | MKTG410 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 |
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| FBA | Prof. Chanthika Pornpitakpan | MKTG411 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. | 7th | Pearson | 2016 | HF 5415.123 Clo 2016 |
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