Collections: Student Textbook List
2016-2017 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 61-66 / 72 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Ho Ying | MKTG429 | The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. | 5th | Prentice Hall | 2011 | HF 5416.5 Nag 2011 | 
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| FBA | Dr. Joseph Sy-Changco | MKTG430 | Customer service : skills for success / Robert W. Lucas. | 6th | McGraw-Hill Education | 2015 | HF 5415.5 Luc 2015 |
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| FBA | Dr. Isabel Fu | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
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| FBA | Dr. Ho Ying | MKTG436 | Leisure marketing : a global perspective / Susan Horner and John Swarbrooke. | 1st | Elsevier / Butterworth-Heinemann | 2005 | GV 188 Hor 2005 |
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| FBA | Prof. Clement Chow | MKTG710 | Marketing management / Philip Kotler, Kevin Lane Keller. | 15th | Pearson Education, Inc. | 2016 | HF 5415.13 Kot 2016 |
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| FBA | Dr. Amy So | MKTG711 | Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley. | 10th | John Wiley & Sons, Inc. | 2014 | HF 5415.13 Aak 2014 |
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