Collections: Student Textbook List
2013-2014 2nd Semester
< BackBrowse by Faculties -- FBA
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Records: 73-78 / 79 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Prof. Chanthika Pornpitakpan | MKTG220-001-009 | Principles of marketing / Philip Kotler, Gary Armstrong. | 15th | Pearson | 2014 | HF 5415 Kot 2014 | 
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| FBA | Dr. Cheris Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
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| FBA | Mr. Trevor Yeung, Ms. Winnie Kuan, Ms. Rebecca Lao | QMDS100-001-003 | Introductory mathematical analysis for business, economics and the life and social sciences / Ernest F. Haeussler, Richard S. Paul, Richard J. Wood | 13th | Prentice Hall | 2014 | QA 300 Hae 2014 |
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| FBA | Dr. Patrick Chu, Dr. Simon So,. Mr. Trevor Yeung | QMDS200-001-006 | Business statistics : a first course / David M. Levine, Timothy C. Krehbiel, Mark L. Berenson ; Int'l ed. contributions by Diganta Mukherjee, Srabashi Basu. | 6th | Pearson | 2013 | HF 1017 Lev 2013 |
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| FBA | Prof. Shu Lianjie, Ms. Winnie Kuan, Dr. Anthony Tang, Prof. Tony U | QMDS300-001-006 | Managerial decision modeling / Cliff T. Ragsdale. | 6th | South-Western/Cengage Learning | 2011 | HD 30.23 Rag 2011 |
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| FBA | Prof. Zhaotong Lian | QMDS311-002 | Operations management / William J. Stevenson, Sum Chee Chuong. | 2nd | McGraw-Hill Education | 2014 | TS 155 Ste 2014 |
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