Collections: Student Textbook List
2012-2013 2nd Semester
< BackBrowse by Faculties -- FBA
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Records: 79-84 / 91 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Glenn McCartney | MIRM612 | Event management : an asian perspective / Glenn McCartney. | 1st | McGraw Hill | 2010 | GT 3406 A78 McC 2010 | 
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| FBA | Dr. Brian To | MIRM623 | Leadership: enhancing the lessons of experience / Hughes R. | 7th | McGraw-Hill / Irwin | 2012 | HM 1261 Hug 2012 |
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| FBA | Prof. Chanthika Pornpitakpan, Dr. Clement Chow, Dr. Candy Fong, Dr. Matthew Liu, Dr. Ho Ying | MKTG220 | Principles of marketing / Philip Kotler, Gary Armstrong. | 14th | Pearson Prentice Hall | 2012 | HF 5415 Kot 2012 |
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| FBA | Dr. Isabel Fu | MKTG422 | Retailing management / Michael Levy, Barton A. Weitz. | 8th | McGraw-Hill / Irwin | 2012 | HF 5429 Lev 2012 |
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. | 5th | Pearson / Prentice Hall | 2010 | TX 911.3 M3 Kot 2010 |
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| FBA | Dr. Cheris W. C. Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
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