Collections: Student Textbook List
2013-2014 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 79-84 / 103 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Lancy Mac | MKTG220-002,002 | Principles of marketing / Philip Kotler | 15th | Pearson | 2013 | HF 5415 Kot 2014 | 
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| FBA | Dr. Isabel Fu | MKTG220-003,004 | Principles of marketing / Philip Kotler | 15th | Pearson | 2013 | HF 5415 Kot 2014 |
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| FBA | Dr. Candy Fong | MKTG340-001,002 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
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| FBA | Dr. Ho Ying | MKTG340-003 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
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| FBA | Dr. Joseph Sy-Changco, Prof. Desmond Lam | MKTG410 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 |
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| FBA | Prof. Chanthika Pornpitakpan | MKTG411-001,002 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. | 6th | Pearson Education | 2014 | HF 5415.123 Clo 2014 |
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