Collections: Student Textbook List
2013-2014 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 85-90 / 103 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Lancy Mac | MKTG412 | Strategic marketing / David W. Cravens, Nigel F. Piercy. | 9th | McGraw-Hill Irwin | 2009 | HF 5415.135 Cra 2009 | 
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler | 6th | Pearson | 2013 | TX 911.3 M3 Kot 2014 |
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| FBA | Dr. Ying Ho | MKTG429 | The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. | 5th | Prentice Hall | 2011 | HF 5416.5 Nag 2011 |
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| FBA | Dr. Zenon Udani | MKTG481 | Effective training : systems, strategies, and practices / P. Nick Blanchard, James W. Thacker. | 5th | Pearson Education | 2013 | HF 5549.5 T7 Bla 2013 |
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| FBA | Dr. Zenon Udani | MKTG489 | Principles of leadership / Andrew J DuBrin | 6th | South-Western / Cengage Learning | 2010 | HD 57.7 DuB 2010 |
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| FBA | Dr. Fong Pun San | MKTG730 | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | 9th | McGraw-Hill / Irwin | 2010 | HF 5415.3 Pet 2010 |
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