Collections: Student Textbook List
2012-2013 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 91-96 / 117 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Ms. Gwenda Latham | MGMT464/MGMT489 | Principles of leadership / Andrew J DuBrin | 6th | South-Western / Cengage Learning | 2010 | HD 57.7 DuB 2010 | 
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| FBA | Dr. Zenon Arthur S. Udani | MGMT481 | Effective training : systems, strategies, and practices / P. Nick Blanchard, James W. Thacker. | 4th | Prentice Hall | 2010 | HF 5549.5 T7 Bla 2010 |
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| FBA | Prof. Chanthika Pornpitakpan, Dr. Lancy Mac, Dr. Isabel Fu | MKTG220 | Principles of marketing / Philip Kotler, Gary Armstrong. | 14th | Pearson Prentice Hall | 2012 | HF 5415 Kot 2012 |
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| FBA | Dr. Fong Pun San | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
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| FBA | Dr. Fong Pun San | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 11th | McGraw-Hill Irwin | 2010 | HF 5415.33 U5 Haw 2010 |
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| FBA | Prof. Chanthika Pornpitakpan, Prof. Matthew Liu | MKTG341 | Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. | 11th | South-Western, Cengage Learning | 2013 | HF 5415.1263 Hut 2013 |
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