Collections: Student Textbook List
2012-2013 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 97-102 / 117 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Joseph Sy-Changco | MKTG402 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 | 
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| FBA | Dr. Cheris W. C. Chow | MKTG411 | Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. | 9th | McGraw-Hill Irwin | 2012 | HF 5823 Bel 2012 |
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| FBA | Dr. Lancy Mac | MKTG412/MKTG460 | Strategic marketing / David W. Cravens, Nigel F. Piercy. | 9th | McGraw-Hill | 2009 | HF 5415.135 Cra 2009 |
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| FBA | Dr. Isabel Fu | MKTG422 | Retailing management / Michael Levy, Barton A. Weitz. | 8th | McGraw-Hill / Irwin | 2012 | HF 5429 Lev 2012 |
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| FBA | Dr. Cheris W. C. Chow | MKTG425 | Sports and entertainment marketing / Ken Kaser | 3rd | Cengage Learning | 2008 | GV 716 Kas 2008 |
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| FBA | Prof. Desmond Lam | MKTG426 | Event management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen. | 3rd | Pearson Education Australia | 2007 | GT 3403 Van 2007 |
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