Collections: Student Textbook List
2012-2013 1st Semester
< BackBrowse by Faculties -- FBA
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Records: 103-108 / 117 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Ho Ying | MKTG429 | The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. | 5th | Prentice Hall | 2011 | HF 5416.5 Nag 2011 | 
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| FBA | Dr. Ho Ying | MKTG430 | Customer relationship management / Ed Peelen. | 1st | FT Prentice Hall | 2005 | HF 5415.5 Pee 2005 |
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| FBA | Mr. Trevor Yeung, Ms. Winnie Kuan, Ms. Rebecca Lao | QMDS100 | Introductory mathematical analysis for business, economics, and the life and social sciences / Ernest F. Haeussler, Jr., Richard S. Paul, Richard J. Wood. | 13th | Pearson Education | 2011 | QA 300 Hae 2011 |
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| FBA | Mr. Philip Pun | QMDS103 | Logic : the first art / Yu Kam Por. | 1st | McGraw-Hill | 2007 | BC 71 Yu 2007 |
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| FBA | Mr. Philip Pun | QMDS103 | A logic book : fundamentals of reasoning / Robert M. Johnson. | 5th | Thomson / Wadsworth | 2007 | BC 71 Joh 2007 |
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| FBA | Mr. Philip Pun | QMDS103 | Logic with trees : an introduction to symbolic logic / Colin Howson. | 1st | Routledge | 1997 | BC 135 How 1997 |
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