Collections: Student Textbook List
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Browse by Course Code -- MKTG340
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Records: 7-8 / 8 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Candy Fong | MKTG340-001,002 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 | 
| 2013-2014 Semester 1 |
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| FBA | Dr. Ho Ying | MKTG340-003 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
| 2013-2014 Semester 1 |
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