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Browse by Course Code -- GAHM308
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Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
FBA | Dr. Tang Mei Fung | GAHM308 | Event management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen, Brenda R. Carlos. | 1st | Pearson / Prentice Hall | 2005 | GT 3403 Van 2005 | 2012-2013 Semester 2 |
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FBA | Dr. Tang Mei Fung | GAHM308 | Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. | 2nd | Wiley | 2012 | GT 3405 Pre 2012 | 2012-2013 Semester 2 |
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FBA | Dr. Tang Mei Fung | GAHM308 | Events exposed : managing & designing special events / Lena Malouf. | 1st | Wiley | 2012 | GT 3405 Mal 2012 | 2012-2013 Semester 2 |
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FBA | Dr. Tang Mei Fung | GAHM308 | Festival & special event management / Johnny Allen ... [et al.]. | 5th | John Wiley & Sons Australia | 2010 | GT 3935 Fes 2011 | 2012-2013 Semester 2 |
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FBA | Prof. Desmond Lam | GAHM308 | Marketing for hospitality and tourism (ebook) / Philip Kotler, John T. Bowen, James C. Makens. | 7th | Pearson Education | 2017 | TX 911.3 M3 Kot 2017 | 2017-2018 Semester 1 |
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FBA | Dr. Tang Mei Fung | GAHM308 | Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich. | 3rd | Prentice Hall / Pearson | 2012 | TX 911.2 Fen 2012 | 2012-2013 Semester 2 |
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