Collections: Student Textbook List
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Browse by Course Code -- ICNM008
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Records: 1-2 / 2 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FSH | Dr. Angela Chang | ICNM008 | Advertising research : theory and practice / Joel J. Davis. | 2nd | Prentice Hall | 2012 | HF 5814 Dav 2012 | 
| 2012-2013 Semester 2 |
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| FSH | Dr. Angela Chang | ICNM008 | Advertising theory / edited by Shelly Rodgers and Esther Thorson. | 1st | Routledge | 2012 | HF 5821 Adv 2012 |
| 2012-2013 Semester 2 |