Collections: Student Textbook List
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Browse by Course Code -- IMBC122
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| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Fong Pun San | IMBC122 | Consumer behavior & marketing strategy / J. Paul Peter | 9th | McGraw-Hill | 2010 | HF 5415.3 Pet 2010 | 
| 2012-2013 Semester 1 |