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Browse by Course Code -- MGMT335
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Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
FBA | Prof. Kong Siew Huat | MGMT335 | Assessing service quality : satisfying the expectations of library customers / Peter Hernon + Ellen Altman. | 2nd | American Library Association | 2010 | Z 711 Her 2010 | 2012-2013 Semester 1 |
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FBA | Prof. Kong Siew Huat | MGMT335 | Delivering quality service / Valarie A. Zeithaml | 1st | Free Press | 2009 | HF 5415.5 Zei 1990 | 2012-2013 Semester 1 |
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FBA | Prof. Kong Siew Huat | MGMT335 | Discovering the soul of service : the nine drivers of sustainable business success / Leonard L. Berry. | 1st | Free Press | 1999 | HF 5415.5 Ber 1999 | 2012-2013 Semester 1 |
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FBA | Prof. Kong Siew Huat | MGMT335 | Lean Six Sigma for service : how to use Lean Speed and Six Sigma Quality to improve services and transactions / Mike L. George. | 1st | McGraw-Hill | 2003 | TS 156 Geo 2003 | 2012-2013 Semester 1 |