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Browse by Course Code -- MGMT341
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| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Prof. Matthew Liu | MGMT341 | Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. | 1st | Prentice Hall | 2011 | HF 5415.1263 Vit 2011 | 
| 2013-2014 Semester 1 |