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Browse by Course Code -- MIRM602
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Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
FBA | Prof. Liping A. Cai | MIRM602 | Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. | 5th | Pearson / Prentice Hall | 2010 | TX 911.3 M3 Kot 2010 | 2012-2013 Semester 2 |