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Browse by Course Code -- MKTG340
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| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Prof. Cheris Chow | MKTG340 | Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood. | 1st | Cengage Learning | 2012 | HF 5415.32 Bla 2012 | 
| 2017-2018 Semester 1 |
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| FBA | Dr. Candy Fong | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
| 2016-2017 Semester 1 |
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| FBA | Dr. Candy Fong | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
| 2015-2016 Semester 1 |
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| FBA | Dr. Candy Fong | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
| 2014-2015 Semester 1 |
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| FBA | Dr. Fong Pun San | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 12th | McGraw-Hill Irwin | 2013 | HF 5415.33 U5 Haw 2013 |
| 2012-2013 Semester 1 |
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| FBA | Dr. Fong Pun San | MKTG340 | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. | 11th | McGraw-Hill Irwin | 2010 | HF 5415.33 U5 Haw 2010 |
| 2012-2013 Semester 1 |
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