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Browse by Course Code -- MKTG402
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| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Joseph Sy-Changco | MKTG402 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 | 
| 2012-2013 Semester 1 |