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Browse by Course Code -- MKTG410
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Records: 1-4 / 4 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Joseph SyChangco | MKTG410 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 | 
| 2015-2016 Semester 1 |
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| FBA | Dr. Joseph Sy-Changco | MKTG410 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 |
| 2014-2015 Semester 1 |
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| FBA | Dr. Joseph Sy-Changco, Prof. Desmond Lam | MKTG410 | Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. | 1st | McGraw-Hill | 2013 | HF 1416 Alo 2013 |
| 2013-2014 Semester 1 |
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| FBA | Dr. Joseph Sy-Changco | MKTG410 | International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. | 17th | McGraw-Hill Education | 2016 | HF 1416 Cat 2016 |
| 2017-2018 Semester 1 |