Collections: Student Textbook List
< Back
Browse by Course Code -- MKTG411
|
Records: 1-6 / 6 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Cheris W. C. Chow | MKTG411 | Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. | 9th | McGraw-Hill Irwin | 2012 | HF 5823 Bel 2012 | 
| 2012-2013 Semester 1 |
|
| FBA | Prof. Chanthika Pornpitakpan | MKTG411 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack | 6th | Pearson Education | 2014 | HF 5415.123 Clo 2014 |
| 2014-2015 Semester 1 |
|
| FBA | Prof. Chanthika Pornpitakpan | MKTG411 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. | 7th | Pearson Education | 2016 | HF 5415.123 Clo 2016 |
| 2017-2018 Semester 1 |
|
| FBA | Prof. Chanthika Pornpitakpan | MKTG411 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. | 7th | Pearson Education | 2016 | HF 5415.123 Clo 2016 |
| 2016-2017 Semester 1 |
|
| FBA | Prof. Chanthika Pornpitakpan | MKTG411 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. | 7th | Pearson | 2016 | HF 5415.123 Clo 2016 |
| 2015-2016 Semester 1 |
|
| FBA | Prof. Chanthika Pornpitakpan | MKTG411-001,002 | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. | 6th | Pearson Education | 2014 | HF 5415.123 Clo 2014 |
| 2013-2014 Semester 1 |