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Browse by Course Code -- MKTG412
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| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Lancy Mac | MKTG412 | Strategic marketing / David W. Cravens, Nigel F. Piercy. | 9th | McGraw-Hill Irwin | 2009 | HF 5415.135 Cra 2009 | 
| 2014-2015 Semester 1 |
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| FBA | Dr. Lancy Mac | MKTG412 | Strategic marketing / David W. Cravens, Nigel F. Piercy. | 9th | McGraw-Hill Irwin | 2009 | HF 5415.135 Cra 2009 |
| 2013-2014 Semester 1 |
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| FBA | Dr. Lancy Mac | MKTG412/MKTG460 | Strategic marketing / David W. Cravens, Nigel F. Piercy. | 9th | McGraw-Hill | 2009 | HF 5415.135 Cra 2009 |
| 2012-2013 Semester 1 |