Collections: Student Textbook List
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Browse by Course Code -- MKTG424
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Records: 1-5 / 5 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler | 6th | Pearson | 2013 | TX 911.3 M3 Kot 2014 | 
| 2013-2014 Semester 1 |
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. | 7th | Prentice Hall | 2017 | TX 911.3 M3 Kot 2017 |
| 2017-2018 Semester 1 |
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. | 6th | Pearson Education | 2014 | TX 911.3 M3 Kot 2014 |
| 2016-2017 Semester 1 |
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. | 6th | Pearson Education | 2014 | TX 911.3 M3 Kot 2014 |
| 2014-2015 Semester 1 |
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| FBA | Dr. Isabel Fu | MKTG424 | Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. | 5th | Pearson / Prentice Hall | 2010 | TX 911.3 M3 Kot 2010 |
| 2012-2013 Semester 2 |