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Browse by Course Code -- MKTG425
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Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
FBA | Dr. Cheris W. C. Chow | MKTG425 | Sports and entertainment marketing / Ken Kaser | 3rd | Cengage Learning | 2008 | GV 716 Kas 2008 | 2012-2013 Semester 1 |