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Browse by Course Code -- MKTG430

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Faculty Teaching Staff Course Code Title/Author Ed. Publisher Year Call No. Required Text Reference Text Academic Year
FBA Dr. Ho Ying MKTG430 Customer relationship management / Ed Peelen. 1st FT Prentice Hall 2005 HF 5415.5 Pee 2005 2014-2015
Semester 1
FBA Dr. Ho Ying MKTG430 Customer relationship management / Ed Peelen. 1st FT Prentice Hall 2005 HF 5415.5 Pee 2005 2012-2013
Semester 1
FBA Dr. Joseph Sy-Changco MKTG430 Customer service : skills for success / Robert W. Lucas. 6th McGraw-Hill Education 2015 HF 5415.5 Luc 2015 2016-2017
Semester 1