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Browse by Course Code -- MKTG430
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Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
FBA | Dr. Ho Ying | MKTG430 | Customer relationship management / Ed Peelen. | 1st | FT Prentice Hall | 2005 | HF 5415.5 Pee 2005 | 2014-2015 Semester 1 |
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FBA | Dr. Ho Ying | MKTG430 | Customer relationship management / Ed Peelen. | 1st | FT Prentice Hall | 2005 | HF 5415.5 Pee 2005 | 2012-2013 Semester 1 |
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FBA | Dr. Joseph Sy-Changco | MKTG430 | Customer service : skills for success / Robert W. Lucas. | 6th | McGraw-Hill Education | 2015 | HF 5415.5 Luc 2015 | 2016-2017 Semester 1 |