Collections: Student Textbook List
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Browse by Course Code -- MKTG432
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Records: 1-5 / 5 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Isabel Fu | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 | 
| 2017-2018 Semester 1 |
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| FBA | Dr. Isabel Fu | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
| 2016-2017 Semester 1 |
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| FBA | Dr. Cheris Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
| 2014-2015 Semester 1 |
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| FBA | Dr. Cheris Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
| 2013-2014 Semester 2 |
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| FBA | Dr. Cheris W. C. Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 |
| 2012-2013 Semester 2 |