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Browse by Course Code -- MKTG730
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| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text | Academic Year |
| FBA | Dr. Fong Pun San | MKTG730 | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | 9th | McGraw-Hill / Irwin | 2010 | HF 5415.3 Pet 2010 | 
| 2013-2014 Semester 1 |