Collections: Student Textbook List
2013-2014 2nd Semester
Browse by Title
|
Records: 169-174 / 191 |
| Faculty | Teaching Staff | Course Code | Title/Author | Ed. | Publisher | Year | Call No. | Required Text | Reference Text |
| FBA | Dr. Cheris Chow | MKTG432 | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. | 4th | Pearson | 2013 | HD 69 B7 Kel 2013 | 
| |
| FBA | Ms. Carry Mak, Dr. Wu Jie, Dr. Linda Chen | MGMT330-001-005 | Strategic management : text and cases / Gregory G. Dess ... [et al.]. | 6th | McGraw-Hill/Irwin | 2012 | HD 30.28 Str 2012 |
| |
| FST | Dr. Shirley Weng In Siu | CISB359 | Systems analysis and design / Kenneth E. Kendall, Julie E. Kendall. | 9th | Pearson | 2014 | QA 76.9 S88 Ken 2014 |
| |
| FSS | Prof. Wang Jianwei | BGPA103 | Taking sides. Clashing views in world politics / selected, edited, and with introductions by John T. Rourke. | 16th | McGraw-Hill | 2014 | D 863.3 Tak 2014 |
| |
| FSS | Mr. Yuen Yeuk Kwong, Patrick | COMB365 | Television studies : the key concepts / Bernadette Casey ... [et al.]. | 2nd | Routledge | 2008 | PN 1992.5 Tel 2008 |
| |
| FSS | Prof. Siu Yeung Fai Philip | BGPA209 | Theories of the policy process / edited by Paul A. Sabatier. | 2nd | Westview Press | 2007 | H 97 The 2007 |
|